Hat 2017

Hat Fair business sponsorship opportunities announced

The city’s business community gathered at The Corner House last evening to hear how they can get involved and support this nationally renowned festival with the launch of this year’s sponsorship opportunities.

Speaking at the sponsors launch Deryck Newland, Chief Executive of Live Theatre Winchester who organise Hat Fair, commented that Hat Fair is an important date in the cultural calendar of the city and highlighted the role the festival plays nationally as part of the Without Walls commissioning consortium. Hat Fair, alongside other festivals around the country, work together to commission a number of artists to produce new Outdoor Arts productions each year, many of which go on to have a life after the festival season to tour nationally and even internationally.

Deryck continued that the legacy of Hat Fair’s roots as a busking festival is still vital and a huge part of the programming. The festival continually attracts internationally renowned street artists, ‘hatters’, to perform for the Winchester crowds.

Andrew Loretto, Director of Hat Fair then continued to enthuse and excite the business community about highlights and themes of this year’s extravaganza. Announcing that the Hat Fair will be launched with the traditional schools parade, which this year will take on the theme of Vote-100 Years! to celebrate the act that allowed some women to get the vote for the first time, and that the theme of bicycles, fun, joy and family play a large part this year’s festival. Andrew also commented that a number of disabled artist led companies will feature in the festival, as part of a wide-ranging and inclusive programme of work.

Andrew highlighted that the move to North Walls Recreation Ground on the Sunday allows for a more diverse programme on that day. Not only will the ‘hatters’ perform but also a number of the commissioned Outdoor Arts performances as well.

This festival is supported by Arts Council England, Winchester City Council, Winchester’s Business Improvement District and University of Winchester. However an additional £50,000 each year is needed to keep the festival going. This money is raised through sponsorship and donations.

Sponsorship rates start from £600 +VAT.  To get involved Hat Fair download the sponsorship pack here or for further information please contact Kirstie Mathieson, Marketing and Communications Director kirstie.mathieson@theatreroyalwinchester.co.uk

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